And this is my favorite part:
Until today, the phrase “game with toy tie-in” would have sent me running in the other direction. Especially if a publisher as avaricious as Activision were involved. Having played Skylanders, however, its clear that they’ve come up with a product that would have thrown eight-year-old me into paroxysms of joy. Discussing the game’s potential with my colleagues, I decided that I learned a valuable lesson today: Things that appear evil aren’t always actually evil.
YAY! They got what we were going for! =)